Cheltenham Sporting Legends

What is Cheltenham Sporting Legends?

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About Cheltenham Sporting Legends

Across 104 matches and more than 100 million bets, AI handled every stage of the pricing lifecycle – from ingesting data and creating the offering to managing liabilities and settling bets. The platform recorded zero downtime, delivered an operator trading margin of 18% and, during the final alone, processed more than one million unique bet combinations.

Kambi had set itself the ambitious target of delivering the entire tournament through AI. By the time Spain lifted the trophy, it had provided compelling evidence that automated trading could withstand the scale and intensity of sport’s biggest betting event while improving the experience offered to operators and their customers.

“The Fifa World Cup draws global attention in a way that no other sporting event can, and it was the best stress test of the technology we could have asked for,” says Oliver Lamb, SVP of trading at Kambi.

What is Cheltenham Sporting Legends?

The design decision matters more than the garden-war premise. Coins can award an Instant Bonus, open Hold & Spin, or launch one of the wheel-driven Bonus Spins modes. That gives the whole feature set one consistent trigger.

That consolidation is the news hook. Rather than spreading activation across scatters, dedicated bonus symbols, and separate triggers, Play’n GO has made one symbol responsible for every route into a feature.

Everything runs through Coins. The Coin connects the four Instant Bonus tiers, Hold & Spin, and the two wheel-driven Bonus Spins modes, giving a busy feature set a single point of entry.