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Earlier this year Merkur Group agreed to acquire the slots provider White Hat Studios. Merkur said the acquisition, which is subject to regulatory approvals, would “further accelerate” its US expansion, complementing its 2025 purchase of the Nevada-licensed supplier Gaming Arts.
Framing the acquisition as the latest step in the company’s online expansion, Merkur supervisory board Chairman Michael Gauselmann stated: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
In recent weeks, the gambling sector paid tribute to Paul Gauselmann after the Merkur Group founder passed away at the age of 91.
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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
About Lucky Bass Mega Fire Blaze
Caesars, of course, isn’t the only major casino participating in the “Vegas 5-Day Sale.” MGM Resorts, which operates the most casinos on the Strip, has slashed Bellagio rooms by 25% and is incentivizing guests with $100 in daily F&B credit. MGM Grand rooms are 50% off.
The Venetian and Palazzo suites are 33% off, Wynn and Encore are discounted 20-30%, and Fontainebleau is 20% off with $50 daily resort credit. For budget travelers, Treasure Island has rooms from $69 and no resort fee, Westgate has two-night stays for $199 with $100 resort credit and four Cabaret tickets, and Golden Nugget has $49 rooms that come with a $20 gas card.
The LVCVA launched the “Vegas 5-Day Sale” last year in response to growing public sentiment that Las Vegas no longer provided value and that resorts were focused on nickel-and-diming customers. Many on social media criticized the tourism agency’s efforts as “too little, too late.”
