The Alter Ego

What is The Alter Ego?

On Thursday, Codere Online announced a multi-year partnership as the official betting partner of the National Football League (NFL) in Mexico, as the US’ NFL season kicks off.

The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

What is The Alter Ego?

A complaint suggested that such placements were inappropriately targeted at under-18s.

White Hat Gaming paused the ads during the investigation and argued that HLTV’s audience is primarily adult and focused on professional competitive gaming rather than casual play, which tends to attract minors. 

HLTV corroborated this, highlighting its editorial tone as adult-oriented.

About The Alter Ego

From the ash, three phoenix rise, and each one guards a different force. Their tears hold old magic, and when those tears are gathered the heat returns to the embers below. The more phoenix wake, the more there is to play for. When all three rise together, their combined force reshapes what happens next. A 5-reel, 4-row video slot built around three phoenix-driven Hold and Spin features. Collect coloured Tear Scatters to wake each phoenix, stack their modifiers, and climb the GO Guaranteed ladder.