Magic Ian

How to play Magic Ian

NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options

NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options. That reflects the wider industry move toward giving players direct routes into bonus play rather than waiting for natural triggers.

For NetEnt, now part of Evolution’s game-supply operation, Demon Beats fits a pattern. The studio tends to iterate on proven mechanical families rather than pivot into adjacent categories such as crash or instant-win formats. The Avalanche engine is a durable part of the studio’s identity, and returning to it positions Demon Beats as a portfolio continuation rather than an experiment.

About Magic Ian

The UK government increased Remote Gaming Duty (RGD) from 21% to 40% from 1 April. Then from April 2027, a new 25% General Betting Duty rate for remote betting will apply, although remote bets on UK horse racing are excluded from the new rate.

Entain said the higher RGD had a £56 million negative impact on first-half EBITDA. In Britain, operators are dealing with government policy and higher taxes. In America, the main threat is competition. The problems are different, but they hit the same group of stocks.

Entain is trying to respond by simplifying itself. It has agreed to sell an initial 20% stake in Entain CEE for €425 million, implying an enterprise value of about €2.1 billion. The company says proceeds from the transaction and any future exit will be used to reduce debt and, subject to leverage objectives, return excess capital to shareholders.

What is Magic Ian?

The ban covers brand exposure, naming rights, licensing, ambassadors and other forms of promotional association. The text provides a 24-month period for adapting or terminating sponsorship contracts, and the signing, renewal, or extension of contracts will only be permitted if the respective term of validity expires within those 24 months.

Sponsorship activities involving children and adolescents, schools, and youth sports categories are also prohibited. Betting companies will also be banned from associating their brand with campaigns or projects related to mental health, suicide prevention, financial education, treatment of gambling disorders, social assistance, prevention of over-indebtedness or protection of vulnerable families. 

Operators may not use data from individuals who have self-excluded, are undergoing treatment, or have requested to block marketing in order to attempt to reactivate them. Repeated or intrusive messages and offers directed at users who have reduced their gaming frequency, registered significant losses, triggered limits or shown signs of risky behaviour are also prohibited.